Unfortunately without putting randomly assigned teams into controlled settings to test this, how else can we figure that out? I want to know too, but this seems expensive to test to any high level of certainty for the causation.
Welcome to the fuzzy world of social sciences my friend! More seriously, these guys need some help from other disciplines (psychology, sociology or business administration). There are so many ways this thing could go wrong... Reinventing the wheel can be a cool side project, but won't get you published anywhere.
Randomly assigned teams sounds like any straight out of college hiring pipeline, although controlled settings is harder. Google has done research on this, although I don't think they've done much with it.
I agree, the title is certainly overconfident if not negligent. Preventing people from writing inaccurate communications would be the topic of many studies and papers by itself though!