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Business 101, if incremental costs are low, go for higher volume. The incremental cost of selling 1 more copy of the game suite are basically zero. Cents or perhaps even fractions of a cent. Thus, it makes sense to ignore per-transaction revenue and concentrate on total revenue. If you're able to make 2x or 10x as much revenue even though the per customer revenue is smaller you've still made more money at the end of the day.

Indeed, you've made more money and more people are using your product (many of them paying less than they would otherwise).

In business terms this is called a WIN/WIN situation.

(Consider all the products which used to be expensive but are dirt cheap today. Do you think it's "disgusting" that you pay your ISP a minuscule fraction of what you would have paid per byte per month back in the dialup era?)




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