I get that this is a concept not to be nitpicked to death for feasibility, and I love it. I'm also struck by the fact that a fucking computer has produced such heartache in people that somebody spent an ungodly amount of time on this labor of love.
I don't care how little of their revenue comes directly from selling Mac Pros, it's the feeling that could produce this response that they should be optimizing for, not small-ness, thin-ness, or port-deletion.
>it's the feeling that could produce this response that they should be optimizing for
As near as I can tell, this is exactly how Apple got to be Apple and they already know how it's done. When people I know who have owned non-recent macs describe them, it's like they're having some kind of profound emotional experience. They don't even talk about it like it's a computer. I've never heard them say things like "having all the applications go to the blue 'Applications' icon on the dock is great," even though that's a useful feature they seem to understand and enjoy using, they say "it's so easy to find things" or "it just works". I know a longtime OSX user who is particularly detail-oriented and I asked him why he liked working with Sprinter vans[1] as opposed to trucks. He explained that they handled more like big cars than trucks, which is handy for maneuvering in cities and backing into cramped loading docks. He had no problem discussing his preference in detail without any prompting, the same way I'll tell anyone who asks that I like headset microphones to desktop ones because it's one fewer peripheral to manage and I have my desk laid out just right. When he talks about his Apple products being good, he just says they "work."
So clearly they've succeeded in the past at giving people things that they really really like. They like them so much that they don't even dwell on the specific things that make them so likeable. I've never made anyone like anything that much in my life, and if I had a process for it I can't imagine why I'd stop.
I'm a pretty die hard Apple guy starting from the mid 80s, and I find a lot resonates with your friend's "they work" example. Me, I love the fact that the machines are beautiful, but also functional in these subtle ways. Like the fact that you can open the laptops with a finger -- they're balanced correctly, the hinges are and the closing mechanism are calibrated s.t. you can lift the lid without the base coming up. Such a pointless bit of design, really, but it's so satisfying that somebody spent a bunch of time working on that. To say nothing of the trackpads, which were just an order of magnitude better than any trackpad on any other brand of laptop I've ever used. Maybe high end PCs have caught up by now, I don't know. Yet.
There's something about things made with such passion, such attention. They stir up the religious impulse. I really feel that, for the first time since the Jobs comeback, I'm on the verge of losing that religion, at least wrt the Mac line. (The iPhones still seem obsessed over in all the right ways, as far as I can see.)
I don't care how little of their revenue comes directly from selling Mac Pros, it's the feeling that could produce this response that they should be optimizing for, not small-ness, thin-ness, or port-deletion.