This is sort of like Amazon announcing that it wants to strengthen its partnership with mom-and-pop shops, and help those mom-and-pop shops sell products in new and innovative ways.
I'm a former journalist who used to work for a metro daily newspaper that has long suffered, as most newspapers have, from declining ad revenue.
For these papers, the only reason to partner with Facebook is because they feel they have little choice. They would much rather have a healthy revenue stream and be self-sufficient.
But so far, the news industry has not found anything that adequately replaces the print-ad-driven business model that served it so well for so long.
So they're willing to try just about anything -- including, apparently, accepting a dinner invitation from a reputed cannibal.
I'm a back end dev at a small non-profit news org and it blows my mind how fast my employer wants us to integrate with FB instant articles and AMP without considering the consequences (AMP traffic staying in Google's network, etc.) Coming from a startup where our data was proprietary and execution meant everything, it feels weird sometimes that I get paid to make it as easy as possible for Google, FB, and others to access our content at scale (for free) while the news organization bears the infrastructure and engineering costs to do so.
These big companies aren't in this to help media companies, they've successfully commoditized content production and demanded news organizations to get with their program or get buried and forgotten.
Google, Facebook, etc, are marketing platforms. They are giving you marketing in exchange for content. It's equivalent to what you would've had to do in the past, which is pay somebody to go door to door selling your newspaper, giving out free copies of the newspaper. The free newspapers aren't your product, they're an ad for your product.
If you can't convert attention on Google/Facebook into your own ad revenue then you should stop purchasing advertising with content and you should focus on conversion.
Content is free, not just from the amateurs, from the pros too. Laughing all the way to the bank. One of the reasons why MySpace was bought, but at the time it was already dying.
> the only reason to partner with Facebook is because they feel they have little choice.
What? Can you explain what you mean? Newspapers have more choices than ever before. The only choice they don't have is one very specific business model: paper routes supported by classified ads.
Other than that, the world is your oyster. The periodicals industry is alive and well.
I am currently tinkering with something that might help.
Basically you would "sell" your readers CPU/GPU time to us via a small JS-script embedded into your page to power ML/DL and scientific computation tasks (similar to BOINC). Thoughts?
It's a very interesting idea, but I see two hurdles to adoption:
1) Getting readers to consent. Oh, sure, they might unknowingly "consent" if it's buried in the TOS. They might even explicitly consent if you present them with a one-time consent form that implies it's making use of resources that would otherwise be idle. But then their laptop starts to heat up every time they visit the site. If they leave the tab open, other apps appear sluggish. Eventually, they're going to notice that they're not actually giving away something that has no cost to them. It's more like loaning someone your car when it would otherwise sit parked in your driveway. Eventually you're going to notice wear on your car, and an empty gas tank.
2) Digital advertising revenue is insufficient, by a significant margin, to replace print-ad revenue. I would expect the revenue from this type of arrangement to be low enough that it doesn't solve the problem, but only stems the tide a bit. Perhaps some publishers would be willing to invest the time to integrate with this, even if it's a comparatively low revenue stream. But I think most publishers are investing most of their energy looking for the true game changer: a business model that can actually sustain their business.
To be honest if I had a dead simple way to pay a few cents to read an article I would do it for a number of publications. But I'm not willing to signup individually to each one.
Google Contributor is a program run by Google that allows users in the Google Network of content sites to view the websites without any advertisements that are administered, sorted, and maintained by Google.
The thing I don't line is that it's still very active instead of passive. I've been using rescue time to track time wasting. it'd be great to have a if there was something similar that presented the places I went and percentage of time I spent there with my budget spread accordingly.
Ideally with some kind of black list or white list feature.
Why would I pay x$ per unit of capacity on random people's computers when I could get the same compute capacity for less on a cloud provider? I feel like overhead + your cut would make it inefficient.
I'm a former journalist who used to work for a metro daily newspaper that has long suffered, as most newspapers have, from declining ad revenue.
For these papers, the only reason to partner with Facebook is because they feel they have little choice. They would much rather have a healthy revenue stream and be self-sufficient.
But so far, the news industry has not found anything that adequately replaces the print-ad-driven business model that served it so well for so long.
So they're willing to try just about anything -- including, apparently, accepting a dinner invitation from a reputed cannibal.