You could make that 30-40 years ago in much of the world outside of North America. My parents certainly believed that was a crazy indulgence back in the 80s. They have since tempered (though I still think twice a day is ridiculous unless you really need it after labor/exercise).
His point seems to be that nothing fundamental has changed except for people's expectations. People being slightly more odiferous has never been a showstopper before.
And you say it's unhygenic... there's nothing dangerous about not showering daily. It's purely an aesthetic thing. I do it for that reason, but I don't kid myself about its necessity.