Redfin isn't disrupting the industry. They set out to, and ended up pretty much recreating the existing model and competing on price.
"We’re full-service, local agents who get to know you over coffee and on home tours, and we use online tools to make you smarter and faster. More than 10,000 customers buy or sell a home with us each year."
That's pretty much what any brokerage is. The only difference is they pay their people salaries. Any agent that can actually substantially sell and earn would strike out on their own and get their brokers license.
"We’re full-service, local agents who get to know you over coffee and on home tours, and we use online tools to make you smarter and faster. More than 10,000 customers buy or sell a home with us each year."
That's pretty much what any brokerage is. The only difference is they pay their people salaries. Any agent that can actually substantially sell and earn would strike out on their own and get their brokers license.