It looks almost like english. It makes me want to learn it for fun.
More than likely though I would go to decompile something and it would be infinitely complicated and years of learning to know what I'm doing. Perhaps I shall youtube some intro videos.
It's definitely cool, but it's far from intuitive. Worse, the licensing is nearly impossible to deal with as an individual.
If you're interested in getting started with reverse engineering, I recommend Binary Ninja [0]. It's a newer platform, and you may run into bugs, but the team behind it is super responsive to feedback, and they've done a great job of taking a traditionally very arcane UI, and making it into something that's a joy to use.
Eh, Hex-Rays eased up on the licensing a lot in the past few years, IIRC, and it's much more tolerable for individuals. These days, from what I understand, as long as you basically email them from your corporate, work email address -- they'll let you purchase a permanent, individual license that way, even with their digital downloads. So you don't need physical shipment or anything like that, they just need to make sure they aren't sending it to a rando email address.
In the past it was a lot more difficult since as an individual they'd want to physically ship you the software on disk, so they'd only send it to offices, trusted addresses, etc which complicated it a lot. I never really had to deal with this since I think their strategies changed a bit by the time I got licenses at my last job.
Of course, just emailing them from your work addr won't totally cut it -- you also have to pony up the few thousand USD to get IDA, and near $10k if you want all the decompiler tools, as well... IDA Pro itself is relatively 'cheap' by itself if you just want disassembly, though, and you actually do it for a job.
IDA is the de facto standard tool for reverse engineering. It supports a wide array of processors and executable formats, but the hex-rays decompiler (what generated the code in this screenshot on the page you linked: http://www.welivesecurity.com/wp-content/uploads/2016/12/10-...) brings a lot of the magic.
It takes some learning, but yes it's as cool as it looks.
I don't recommend IDA to newcomers. Binja and Hopper are both easier to get started with. Hopper will even do a half-assed job of converting assembly to analogous C code (you have to pay Hex-Rays quite a bit of money for the same functionality).
It definitely won't take you years to learn how to understand disassemblies! You can get to 80% proficiency in a few weeks, just by understanding how control flow graphs work.
... and that last 20% proficiency will take until the heat death of the universe. It'll be fun trying though, and you'll learn lots of really cool things.
Alternatively, Radare (http://radare.org/r/) is being adopted more widely as an open source tool to do similar analyses. Again: not-very-intuitive unless you know what you're doing, at which point it becomes very intuitive. The learning curve is steep here.
Interesting link. I saw something weird going on with a favicon up in the browser tabs the other day, flashing and reloading sporadically. I wondered if something like this might have been going on in the background.
