Just checked out exocortex.com, have you taken any look at the Hololens? For instance, Vuforia is working on selling catalog items using 3d models built in Unity [0], but perhaps you could use HolographicJS as another target once it matures [1].

I'm working in AR in a different space but as a longtime JS developer I would love to see this all come together.

[0]: https://www.youtube.com/watch?v=U6CpD4hVmqc&feature=youtu.be...

[1]: https://github.com/lwansbrough/HolographicJS