Zero-rating was recently made illegal in Canada. Previously, Bell was giving away 10 hours of streaming video on their service with all plans, even when their reasonably priced plans only offered 500MB of data. The CRTC came back and told them that if they wanted to make their video service viable, they had to do it by making data in general actually reasonably priced rather than giving their own services giant discounts.

It was briefly unpopular as some people lost the zero-rated services they were used to, but it is a good policy to increase Internet bandwidth in general.