Interesting, I hadn't understand that possible meaning in the sentence at all until reading the comments. I had assumed it was a 30 second reduction in page load time or some such (Though I suppose it should've been obvious this wasn't the case... A website with a 30+ second load time would likely not be able to gain a large audience). Either way, a confusing headline...

I suppose this chain of comments just goes to show how differently we all think. That was the first title I thought of to describe the topic of the post in limited space, nothing more.

If you look at the other posts on my site, it should be obvious that I'm not good at (purposely) writing link bait type titles. Sorry if you feel like I tricked you. Wasn't my intention.

I only submitted it here at all because I found Clicky's new bounce measure profoundly helpful. That data would have been invaluable to me years ago. I thought anyone working on a web startup would surely also be interested.

I felt slightly conned, as you say "stunningly good link bait" but not deeply disappointed, the article was interesting, well written and clued me in on a web analytics provider I didn't know of.