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"They had an experimental project called 'annotations' where you could attach 1k of json to each tweet, like a DIY microformat."

That's what we're doing with "Oh By"[1]. When you speak of a "message bus for everyone", that's our goal.

You are correct, however, that there is a chicken and egg problem - Oh By Codes are interesting if everyone knows what Oh By Codes are. Otherwise, people just wonder why a weird code is written in chalk on the sidewalk ...

[1] https://0x.co




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