another book by Jim is "Built to last". In the "startup" frenzy, it is difficult to focus on things which matter. We are hammered with news and the general knowledge that it takes a brilliant person a great idea to start the next Google.
In Built to last, they have compared what great companies had done different from their companion companies which went defunct. Of course, it neglects few aspects like luck, but it does explain a lot of things which are notably absent from folklore of "create a great app, disrupt a market and go count the number of 0's in your bank account", except that it rarely happens like this!
In Built to last, they have compared what great companies had done different from their companion companies which went defunct. Of course, it neglects few aspects like luck, but it does explain a lot of things which are notably absent from folklore of "create a great app, disrupt a market and go count the number of 0's in your bank account", except that it rarely happens like this!