Why, cosplay is much more easier and pleasant than the actual thing, especially in the age of social media and role governed behavior - the age of cosplay.

You wouldn't believe how many idiots are cosplaying scientists, leave alone all these hipsters cosplaying intelligence..

In general, it boils down to the social advantage of displaying "success" and "competence" - socially constructed markers.

But there is a beautiful principle in biology - the "signals" must be honest and costly, impossible to cheat - one cannot cosplay parasite resistance, superior foraging ability, or good genes in general. One cannot cosplay youth and health. All these celebrities are ridiculous.

Hipsterism is cheap cosplay of intelligence. Founders cosplay special talents and abilities they does not possess. Nothing to see here.