I worked at marchFirst back in the day. Even had the chance to meet Bob Bernard. That experience shaped how I run the company I co-founded 3 years ago. M1's number one problem was a culture of spending money without any thought of a return. Which was probably really odd for folks on the Whitman Hart side of the merger. It really was a merger of two opposite cultures.
This extended back to USWeb/CKS. I might still have a shirt bragging about a $300M quarter (Though if you looked at the financials,we had something like a $50M loss).