Well, first of all, Twitter bought Vine. So they did no innovation on that front. Secondly, I think it makes sense from a business standpoint for Twitter because they've incorporated it into Twitter, and they NEED to start making a profit and this will help. Twitter stock may actually rise a bit due to this news.
I'm not worried about that, I meant in the sense of putting out something innovative under their banner. The consumer is indifferent to whether something was developed in-house or acquired, but is not indifferent to whether a firm is regularly putting out new things or just being the same old same old. And Twitter has just been the same old for a really long time now. The only interesting thing on Twitter in the last year has been Donald Trump's warped personality :-/
