On the other hand, here in the Northern Europe, people even outside of tech circles talk about Teslas and recognize them on the streets. But I very rarely hear people talking about other electric car models. I think Tesla has already tremendous global brand for such a young company.
Of course more people recognise the old guard, but that wasn't the point. The point is that Tesla already has a significant global mindshare in electric cars despite the fact that they have only sold less than 200K cars to date. I bet I'm not far off when claiming that almost everyone who is considering of buying a full electric car has heard about Tesla.
