Ever wonders why it seems like a bunch of products spend so much time and effort on useless reporting that only one dude looks at on a dashboard once a month for 5 minutes? This is why :).

Also think about how the benefits to your target audience role up to purchaser. Is that through reduced turnover, increased sales, enhanced developer productivity?

Basically instead of pitching the data science guy and saying "Hey you know this thing you do, that you hate that takes a lot of time. Well use my product and do less of that!!" Pitch the owner and say "Hey you know those expensive data science guys you write big checks to every month to solve data science problems, well they're wasting a bunch of their time and your money doing this "thing". Well our product means they spend less time doing that "thing" and more time solving data science problems that makes you money. If we could show that we free up 33% of your data scientists time to work on your "business problem" would you be willing to pay $1000 for that?"