Not the OP but I have tried it. In the toaster oven and microwave, it was the best meat substitute burger that I had tried. Proud, I bought it to a cook-off with some carnist friends and there it met its nemesis: the open flame. I am not sure whether I overcooked it or if I got the wrong kind of Beyond Meat product but it was not good cooked on the grill. I finished it off with a brave face while my carnist friends, having tried a sample and soundly rejected it, looked on with glee mixed with pity. At that same event, I also tried Quorn burgers and they did ok but still not great.