Marketing has always been a bit vague. Some definitions of marketing subsume the entire purpose of a company; for example, one definition is "identifying, anticipating and satisfying customer requirements profitably" - this could be used as the definition of a business enterprise.
IMO marketing is all about getting a good fit between what the company sells and what the market outside the company wants. It could be creating demand, so that the market changes to fit what the company creates; or it could be shaping the company's offerings to what the market is asking for; or it could be advertising, to make the market more aware of how the company's current offerings are a good solution for what the market is asking for. One way or another, it's about bridging the gap.
Sales is the process of completing profitable transactions. It's typically high-touch, one to one, and involves taking prospects, qualifying them, figuring out what they need and how the company's current offerings solve that problem in a personalized way, and managing the process to completion, and potentially further to upselling in the future. It's a pipelined process and is ultimately a numbers game, where the odds of proceeding to completion depend on both the value proposition and the salesperson's skill in communicating it.
IMO marketing is all about getting a good fit between what the company sells and what the market outside the company wants. It could be creating demand, so that the market changes to fit what the company creates; or it could be shaping the company's offerings to what the market is asking for; or it could be advertising, to make the market more aware of how the company's current offerings are a good solution for what the market is asking for. One way or another, it's about bridging the gap.
Sales is the process of completing profitable transactions. It's typically high-touch, one to one, and involves taking prospects, qualifying them, figuring out what they need and how the company's current offerings solve that problem in a personalized way, and managing the process to completion, and potentially further to upselling in the future. It's a pipelined process and is ultimately a numbers game, where the odds of proceeding to completion depend on both the value proposition and the salesperson's skill in communicating it.