His jumping-off point would be a good example of the exception to the rule, "Treat PR like biz dev."
Exposure for exposure's sake, vanity pieces or just "noise," is probably a waste of time. This is particularly true when you have extremely limited resources, which is often the case in a startup, and product and users/customers are certainly the priority.
Business development goes hand-in-hand with product and customers and creating value is essential to any startup. The benefits of his perspective are probably worth not dismissing them.
Exposure for exposure's sake, vanity pieces or just "noise," is probably a waste of time. This is particularly true when you have extremely limited resources, which is often the case in a startup, and product and users/customers are certainly the priority.
Business development goes hand-in-hand with product and customers and creating value is essential to any startup. The benefits of his perspective are probably worth not dismissing them.