And to me, Shapify is just another generic "web 2.0" name. Lost in the sea of a million other "ify" domains. The point here is that they should at least claim the domain name for their product, regardless if that is going to be the actual public facing product.
This is another one of those "your tone suggests you disagree with me, but you're just repeating my point back at me" posts. I told you "Shapify" was a neutral word that you can pour your own connotations into. A lot of brands are. What's a "Cisco"? What's a "Nike" in a country where most people won't get the classical allusion? What's a "Coke"?
Those brands aren't generic "ify" names that sound like they came from a domain name generator. Primitive sounds like a pretty good company name to me. There is already a skateboarding company of the same name that does well.