I guess I'm the only here who loves the idea of clicking on an AMP'd page and having it load instantly? I can start reading the article immediately, instead of waiting for allll of the assets and javascript to load. Including ads.
Don't get me wrong I LOVE the user experience of the loading but everything else about it, in my opinion, is very negative. You can't even share it like you normally would on the web so it breaks the web in far too many ways just to hard code Google analytics / ads into the website.
I can't check right now but last I looked you can't share AMPed search results and I thought a few pages depending on how they were structured. I could be wrong but I don't remember being able to generate a good URL from some AMP pages.
While the developer in me dislikes the implementation, I still love AMP as a user.
Mobile websites tend to be incredibly user-unfriendly, and I can't stand it. They load slowly, they bombard me with intrusive notifications and popup ads, scrolling is lethargic, and so forth.
As a user, I have two reliable ways to distinguish a "user-friendly" website in search results:
1. Prior knowledge (I've been to wikipedia.com. It's a great place. I'll visit wikipedia.com anytime.)
2. The AMP Badge
The AMP badge is such a reliable signal of a fast, cruft-less mobile site that I find myself avoiding non-AMP websites in search results. This is unfortunate from a fairness perspective ("...but my non-AMP website _does_ load fast!"), but as a user, it's exactly what I want. Non-intrusive ads, instantaneous loading, and general snappiness.
If the rest of the internet doesn't like the AMP badge, well, time to make your website leaner and faster. Until there stops being a meaningful difference between an AMP and non-AMP page, I'll be clicking on the AMP links. I shouldn't have to employ a bunch of counter measures (ad blockers, noscript, etc) everywhere I go on the internet.
