Also amusing to me was that Reuters, Politico, and CNBC all scored better than the NYT for the clickbait rating, despite NYT being used as the training data. They wrote headlines more like them than they did.
I think it is likely a (perverse) indication that the NYT is more successfully adapting and competing in the news market. But headlines have always been written with the primary intention of grabbing attention, modern web clickbait style headlines might be another evolution of that approach.
I've thought that Times article headlines have been more clickbaity over time. Some articles, especially if they aren't related to current events, are becoming more casual in their voice as well.
If they can maintain quality journalism by only sacrificing headline quality, that is probably a good and necessary tradeoff to make.
NYT is struggling to survive, made more difficult by not wanting to succumb completely to the evolutionary advancements that have made clickbait successful.
I worked on the Irish version of an open source tool that looked into this somewhat.
Allowed you to pull in each article on the various news sites and stick them into git where you could then see the difference in the articles over time.
A Phd student founds some interesting insights particularly in the Irish media where content would often be changed sometimes weeks / months / years after the original story was placed online.
Often though; I found it showed how little time a journalist often had time to work on revisions to any one story....the world should lament the death of journalism.
Really interesting findings on clickbait. I worry about the viability of the second half, using machine learning to detect bias (which seemed admittedly inconclusive).
> finding bias in headlines is a more subjective exercise than finding it in Wikipedia articles...
Probably because bias from new Wikipedia users is less careful. And absent smoking guns, once you get into the gray areas, several studies have shown bias is often in the eye of the beholder:
What I'd really want is an adblock extension that automatically hides clickbait articles on, say, google news. Or maybe a crowd-sourced thing that converts titles into nonclickbait titles. People need to think of it as just another form of spam.
tldr.io might be close to your needs, but imo usually one can pretty accurately guess whether a title is intended clickbait or not (of course it helps that even if you are moderate about it in my guesstimation 90%+ of articles are easily fall in that category).
I'm on the other end of things though, I would really like a tool which can generate clickbait titles based on the article body, or even better, generate the whole fluff piece based on some keywords. Something similar to https://pdos.csail.mit.edu/archive/scigen/ maybe
"The classifier was trained by the developer using Buzzfeed headlines as clickbait and New York Times headlines as non-clickbait."