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They integrated Buzz with Gmail and were probably terrified of doing that again.



Yeah. Well, for this strategy to work, you need your product to not be thoughtless crap, which Buzz was. So that's the hard part - have good taste.


Google's m.o. is not predicated on good taste and foresight but old brute see what sticks--rows of blindsided people throwing--on the wall.


Buzz could have been a great idea IMHO if handled properly. What got them in trouble was the underhanded way in which they 'friended' people, exposing mistresses to wives.




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