The Airpods aren't actually noise cancelling. A pity, I was watching out for that. The noise-cancelling they do is for the microphones, which is what you expect for any headset device.
I currently have a pair of Bose QC20 (their in-ear noise-cancelling earbuds). I'm pretty happy with them, but they were really expensive at $250. If Apple's were noise-cancelling and able to compete with Bose's tech (they're rated the best [1]), they'd be a deal.
But as it is, they're not.
Maybe a firmware update, maybe they're negotiating tech/patents with Bose, maybe the next iteration...
I'd personally settle for an in-ear[1] version of AirPods. I'm not sold on noise cancelling, but I do need something to keep the music in and background noise out, and rubber-tipped in-ears do that quite well. Honestly, I'm confused as to why Apple makes earbuds without rubber tips at all, let alone at a $160 price point.
I've tried using EarPods on a plane before (where my ancient Sennheiser earbuds get 95% of their use) and I couldn't find a comfortable volume setting -- loud enough to hear clearly over the engines is painful (and probably just audible to the person sitting next to me).
The AirPods sound like a great idea on paper -- very small size, charging case, potentially less flakey than a typical Bluetooth device -- but since they're nothing more than wireless EarPods, I can't think of a use for them myself.
I currently have a pair of Bose QC20 (their in-ear noise-cancelling earbuds). I'm pretty happy with them, but they were really expensive at $250. If Apple's were noise-cancelling and able to compete with Bose's tech (they're rated the best [1]), they'd be a deal.
But as it is, they're not.
Maybe a firmware update, maybe they're negotiating tech/patents with Bose, maybe the next iteration...
[1] http://thewirecutter.com/reviews/best-noise-cancelling-in-ea...