Generally it's down to VAT @ 20% and import duties, with some exchange rate padding.
Example:
Apple iPhone SE is £359 in the UK and $399 in the US.
As of 15:00 on 06/09, the $399 is ~£298. Add 20% VAT and you have ~£358.
EDIT: Exchange rates play a big part.
Generally it's down to VAT @ 20% and import duties, with some exchange rate padding.
Example:
Apple iPhone SE is £359 in the UK and $399 in the US.
As of 15:00 on 06/09, the $399 is ~£298. Add 20% VAT and you have ~£358.
EDIT: Exchange rates play a big part.