> For example, if you're offering a search engine solution incorporating clustering, you'd be concerned that your search retrievals aren't associating racial minorities with pejorative prejudices.
If in the data racial minorities are associated with pejorative prejudices, this is plain distorting of the truth. If you are concerned about this associations, don't shoot the messenger, but the people writing the original texts.
In the context of business and many other interests, it's expedient to present a more polite face. You're providing a service, not a mirror. In the context of a search engine service, say, a specialized, domain-specific search for a certain profession, such biases often distract and detract from the quality of the service you provide to your customers.
If in the data racial minorities are associated with pejorative prejudices, this is plain distorting of the truth. If you are concerned about this associations, don't shoot the messenger, but the people writing the original texts.