>"While the P100D Ludicrous is obviously an expensive vehicle, we want to emphasize that every sale helps pay for the smaller and much more affordable Tesla Model 3 that is in development. Without customers willing to buy the expensive Model S and X, we would be unable to fund the smaller, more affordable Model 3 development."
IN other words: Hey! they are expensive but please help other people buy inexpensive cars by buying this expensive one yourself. Bit wierd!
I don't think that line is for the people who can afford this expensive car. Rather, I think it's for the people who want a Tesla, but are frustrated that they can't afford one. Basically, it's saying, don't get angry at us for selling this super expensive car you can't afford! We're using revenue from its sales to make the car you will be able to afford.
I don't get why everyone is reading this line negatively.
When I read the headline my first thought was "Oh, that'll help with the cashflow problems for Model 3's ramp up."
Tesla buyers make their choice on strong feature differences. The company puts very little effort into telling people what to think of their product with traditional advertising or messaging.
IMO, the primary audience of press releases like this (from Tesla, not generally) are investors. Consumers will get this news two or three levels of indirection later ie some journalist compressing and regurgitating this release, or word of mouth.
Well I can understand your view but looking objectively this message does not align the price a customer pays with the product itself (Model S P100D in this case) but rather aligns the value to a different product's prospective benefits. (Model 3 in this case which would change the world by creating a sustainable transportation.)
I think a customer naturally would try to align the value of a product to the product itself. Just think: would anyone pay expensive price for an Honda Accord if Honda tells:"Buying an expensive Accord would help us fund a new version of Civic."
>"While the P100D Ludicrous is obviously an expensive vehicle, we want to emphasize that every sale helps pay for the smaller and much more affordable Tesla Model 3 that is in development. Without customers willing to buy the expensive Model S and X, we would be unable to fund the smaller, more affordable Model 3 development."
IN other words: Hey! they are expensive but please help other people buy inexpensive cars by buying this expensive one yourself. Bit wierd!