They have been on there, but not as standard Windows components. Perhaps they had lofty goals to replace the tools with a "better" version and changed direction.
Open source projects should really register trademarks and sue companies like Microsoft. It really doesn't pay to be the good guy. After all, if anybody used the word Windows for an alternative OS, I'm pretty sure Microsoft wouldn't be happy.
OTOH, if I (or a big entity like, say, Apple) released something called Java which didn't really behave like Java™, that would also result in a bit of madness.
I think trademarks are good; and when compatible alternatives exist, of say, a product named 'Foo™', they should be able to market themselves as 'Foo™ compatible' (and obviously not as 'Foo™').
There have been EEE accusations against e.g. systemd, so it's not clear that other OSS couldn't get the same. Actually now that I think about it I don't see why EEE would depend on unreleased source at all.
They aren't, but the only reason for these aliases in the first place is that type of attitude. curl is a commonly used utility, so lets replace the command with completely different.