Came here to say just that. AdBlock relies heavily on SEO to grow it's install base. If you search "ad blocking" they rank highest, because of their name alone. This story will probably win them a huge boost and am hoping uBlock or similar take the lead on this one.
At a publisher conference, I recently saw PageFair take stage and sell their solution as an anti-ad-blocking ad-serving network. Turns out they pay AdBlock to get unblocked and their entire budget seems to be spent on SEO and trade fairs. I found this on their FAQ very amusing:
> Q: I tested my installation by activating the uBlock Chrome extension and the PageFair script did not load
> A: The adblock community maintains a number of different "block lists" of domains and resources that should be blocked from loading. One particular list (Easylist) is used by the most popular extensions AdblockPlus and Adblock. This list does not block PageFair's analytics from loading. There is an additional list called EasyPrivacy which is not used by default in AdblockPlus or Adblock, but is used by default in uBlock. Our analytics (as well as most other analytics tools like Google Analytics) are blocked by the EasyPrivacy list.
> You should be able to try out a different extension to verify this.
At a publisher conference, I recently saw PageFair take stage and sell their solution as an anti-ad-blocking ad-serving network. Turns out they pay AdBlock to get unblocked and their entire budget seems to be spent on SEO and trade fairs. I found this on their FAQ very amusing:
> Q: I tested my installation by activating the uBlock Chrome extension and the PageFair script did not load
> A: The adblock community maintains a number of different "block lists" of domains and resources that should be blocked from loading. One particular list (Easylist) is used by the most popular extensions AdblockPlus and Adblock. This list does not block PageFair's analytics from loading. There is an additional list called EasyPrivacy which is not used by default in AdblockPlus or Adblock, but is used by default in uBlock. Our analytics (as well as most other analytics tools like Google Analytics) are blocked by the EasyPrivacy list.
> You should be able to try out a different extension to verify this.
https://support.pagefair.com/support/solutions/articles/5000...