Other than the business cards people keep mentioning, PGPfone wasn't a typo but rather a voice communications package, where it's very reasonable to think that you might bootstrap a secure conversation by reading someone your key fingerprint over a phone. Prior to the NSA reveal, the threat model I most heard for this was someone doing business in China or Russia where there have perennially been allegations that the intelligence agencies help large businesses, where blocking a passive wiretap is a success.