I'll leave the marketing talk to less biased people here, but do note that:
- you can use GitLab.com for free: unlimited public and private repositories, unlimited collaborators, free hosting of your Docker images, free hosting of your static site with any static site generator and free CI / CD
- GitLab CE is fully open source (MIT Expat). You can easily install it anywhere you want.
It seems like that is the main selling point. However, I think that most of us don't want the extra weight of managing yet another tool. Thus why many of us use GitHub to begin with and not something else...
My big concern when I see a company that gives away too much for free is that they are probably unprofitable and will at some point:
a) Start charging for things that I'm used to having for free
and/or
b) Go bankrupt/get bought out by a company and disappear
Do you really sell enough enterprise licenses to give all the rest of this stuff away? From a look at your site, that's the only source of profit for your company that I can find.
You mentioned Mac runners, and if this includes iOS you'll make a killing. Figure out how to interact with a fast Android emulator and you'll be able to pull in a decent chunk of agencies that don't want to buy in house build machines.
You can use GitLab.com with no charge. It's free in the same sense as GitHub is free, except it also runs on open source software (well, GitLab EE, which is a superset of CE and has a proprietary license but is still developed and supported in the open unlike GitHub).
AFAICT the "cost" is that you're effectively load-testing GitLab EE and help guiding the development of a commercial product. Plus you're giving GitLab free marketing. But to the extent that anything in life can be considered "free" (as in "gratis"), GitLab.com can be used for free.
We're thinking about charging for specific GitLab Runners in the future (think Mac Runners) or additional storage (we have a soft cap of 10GB per repo).
- you can use GitLab.com for free: unlimited public and private repositories, unlimited collaborators, free hosting of your Docker images, free hosting of your static site with any static site generator and free CI / CD
- GitLab CE is fully open source (MIT Expat). You can easily install it anywhere you want.