Related: there's really something to that bank locally campaign. Everyone should at least consider it, I think. The big banks are NOT looking out for you. In fact, they're trying to hit you with as many fees as they can.
The problem with local banks is, as much as I believe that "too big to fail" is too big to continue existing, a bank that's too big to fail is also a safer place to put your money. (I know about FDIC, but I would also rather not deal with the inconvenience.) There's also the fact that Bank of Whitman only exists in Whitman County, so if I move or travel it's less convenient.
There was a lot of backlash over the fees, and the big banks are starting to scale those back. But admittedly, I would never bank at a big bank, as I would rather have no fees at all.