And this should also be read in the context of a whole industry going after one company... Tesla's PR often seems slightly combative, but that's because the company is engaged in a never-ending fight for its life against an array of deep pocketed interests that are not at all afraid to play dirty.
To be honest it feels like a lot of this stuff is their method of resolving difficult issues with customers. If somebody makes a serious complaint about their Tesla and Tesla disagrees with them about it then it has become standard for the customer to be personally attacked in the media by Musk.
It doesn't make me want to buy a Tesla. I'm sure we've all experienced situations where we had to argue strongly with a company to get a repair or refund over something. I wouldn't want to buy a product where arguing with the company ends up with me getting attacked in the media.
Isn't that exactly what this is about though? They don't take these issues to the media, the customers/reviewers etc do. And when that happens, Tesla simply can't afford to take it lying down.
Where it jars for me is that if I publicly complained about treatment from a doctor or a hospital I'm fairly confident they wouldn't just produce my medical records and splash details that support their position all over the web. Tesla's approach is a little too close to doing this for me.
