The drive to make imgur its own community with its own comments, logins, etc greatly predates its support of gifv. If anything gifv has saved it tremendous bandwidth. Its been hosting gifs since the beginning, even absurd 50-100mb ones. They never bothered to put in a reasonable file size limit. Also, this move also only happened when a lot of traffic was going to gfycat, which supported mp4/h264/webm/whatever files for ages. gifv support from imgur pretty much killed them.
I think the larger narrative is that imgur wasn't some geek's side project. It was a VC-run enterprise that will eventually find a way to be profitable. I think ultimately, this type of service is difficult to monetize. Reddit running its own makes a lot of sense.
From an experience perspective, my god, its terrible. I'm constantly being nagged to install the imgur app and sometimes Im not sure if the comments I'm seeing are reddit's or imgur's due to using a dark theme on my reddit app. Its all around a shitshow and I'm surprised reddit tolerated them for so long.
I think the larger narrative is that imgur wasn't some geek's side project. It was a VC-run enterprise that will eventually find a way to be profitable. I think ultimately, this type of service is difficult to monetize. Reddit running its own makes a lot of sense.
From an experience perspective, my god, its terrible. I'm constantly being nagged to install the imgur app and sometimes Im not sure if the comments I'm seeing are reddit's or imgur's due to using a dark theme on my reddit app. Its all around a shitshow and I'm surprised reddit tolerated them for so long.