I don't have any inside information but as an outsider the main thing that puts pressure on everyone is the margin that Apple commands on its products. People have repeatedly said that even when iPhone had 20% of the smartphones sold, they were taking in a much bigger slice of the pie when it came to profits. How do we tell potential shareholders "you can put your $1 on Apple or you can put your $1 on us but just so you know we have to ship n times as many phones as Apple does just to make the same amount of money that Apple does".