You make some good points and it may not be a nefarious overall strategy to push sugar and then sell turn around and sell diabetes pills. They pushed sugary foods first so this is more of a hedge if anything. It's a story though.
A brand is a promise kept. What is Nestle's promise if they continue to expand in this manner? It's confusing and consumers don't like to get squeezed at both ends. Maybe they'll eventually transition over to a "a scientifically driven nutrition, health, and wellness company" as mentioned in the article, but that's a massive branding challenge for a 100 yr old company.
A brand is a promise kept. What is Nestle's promise if they continue to expand in this manner? It's confusing and consumers don't like to get squeezed at both ends. Maybe they'll eventually transition over to a "a scientifically driven nutrition, health, and wellness company" as mentioned in the article, but that's a massive branding challenge for a 100 yr old company.