Even days or even hours count: he already broke some nice records. His first "outing" and his PGP trick was found and discredited in December, and yet he still managed to do it the second time, even bigger, better and shinier! He is already much more famous than he was in December. I can imagine Leonardo di Caprio to play him in a new variation on the "Catch me if you can" subject. Note there's already a book author who "spent many months" with this fake Satoshi.
Also read about big-blockians, the conference in NY that started exactly yesterday etc.