There's always this discussion about the author, yet recently it was posted here in HM his blog [1] about Ada Lovelace, which I read and enjoyed quite a bit, and of which I don't remember being distracted by any of his self-promotion at all. I do remember "A New Kind of Science", but it's also ok to forgive and forget.

[1] http://blog.stephenwolfram.com/2015/12/untangling-the-tale-o...