Yeah, fair enough. Honestly any single study is also just goddamn meaningless -- it's really impossible to draw any conclusions from most any study without the context of the rest of the field to judge the quality and implications of a particular paper. Pushing a single study is usually either disingenuous (on the part of anyone with financial interest) or irresponsible (on the part of media/blogger sensationalists).

I personally find it more amusing that the internet is so friendly towards "big organic". :-)