I also got the impression because after they took the company over that provided the rental service before (Lovefilm) everything got worse. Amazons website is far worse than what existed before, prices got up and in the first phase the delivery also took longer.

However Streaming and especially Amazons offering is no alternative for Blu-Ray rental in my opinion:

- The video quality for streaming is lacking.

- The amount of movies (not shows) that amazon is offering through VOD is quite low and most of it is old and uninteresting stuff. Outside of prime you can get newer videos also through VOD. But the prices are not really attractive when you can get a higher quality version on disc for a lower or equal price.