Hey Andrew, what about letting those videos be free, and selling DVDs per months, peoples can watch the content online for free (advertising support) in this way you keep growing and peoples willing to pay can order videos on a dvd, let's say each interview on a dvd cost 5 $. Next option, you can aggregate videos of each month as dvd and sell them for ~9,99 $ , and the next alternative will be to create an ebook from the transcripts of each month videos and sell it for a couple or dollars, you can organise this in topic (ebook transcript for freemium Business model, ebook for videos plattform entrepreneurs.....you can combine it as you want: we call in in mechanical eng variants)... That's my 2 cents. Some peoples may pay the 25 $ , but most of your users won't, if you want to go with the subscription , what about 1,99 $ /months * many users and steady grow?
The advertising model will not generate much revenue. As Rupert Murdoch is wont to say, the online publishing marketplace has an infinite supply of inventory, which drives down prices for display advertising.
The DVD idea might work for some small entrepreneurs who are not in the Internet startup space, but since most of the Interviews are focused on tech and the audience likely wants to see the videos online, there is a conflict there. Maybe Andrew should start expanding into other areas of entrepreneurship that appeal more to the non-Internet crowd?
One other note about transcripts: They are a pain to produce, as most of them have to be done manually. Prices are coming down thanks to online services and Mechanical Turk. But once voice-to-text tech improves to the degree where it's possible to instantly convert any podcast or video interview to text (and thence to e-book or whatever) that will really open the gates to e-book and custom publishing models, IMHO. It will also boost the output of journalists, who now have lots of overhead related to listening to audio post-interview and transcribing some of the results.
