The example which most immediately pops to my head is for subscription businesses: watch the Wufoo interview. They drop three important bits of information in fifteen seconds: the most popular plan is the middle one, the highest grossing plan is the most expensive one, and Andrew adds that another business (CrazyEgg) similarly found that concentrating on the needs of the higher end of the market was much better ROI on time than concentrating on the $9 / mo customers.
People have burned through hundreds of thousands of dollars and learned less about pricing than was included in those 15 seconds.
Andrew draws out gems with sufficient regularity (signal to noise ratio: quite high) that I'm fairly confident I'll grab at least one idea and improve my business as a result of it.
On the subject of price points: I wonder what the above says about basing one's pricing decisions on the opinions of people who think $25 is a lot of money.
Ya, me too patrick. If you put even a fraction of the information into practice, you're bound to have some interesting experiment of which, many will likely pay big dividends. At least that is how I see it.
