Your point is a good one, though I'd say that calling it all subjective takes it too far.
If the outcome of long view -- ie, valuing education and information over watching star wars -- is less poverty, more self-reliance, the ability of a population to provide better for basic biological needs like food and water and shelter, then what you're really looking at isn't a subjective difference of value systems, but a question of delaying gratification.
That is, sure the price of "star wars" is higher because people would rather watch star wars most of the time than put in two hours towards, say, a 500-hour education project that's going to benefit them in the long run. Yet those same people would rather live in the future where they did have those skills.
In that sense, there is such a thing as intrinsic value, and its basis is shared human biology and universal needs. Asking what behaviors and choices ultimately provide for those needs can be objective, at least to a degree.
If the outcome of long view -- ie, valuing education and information over watching star wars -- is less poverty, more self-reliance, the ability of a population to provide better for basic biological needs like food and water and shelter, then what you're really looking at isn't a subjective difference of value systems, but a question of delaying gratification.
That is, sure the price of "star wars" is higher because people would rather watch star wars most of the time than put in two hours towards, say, a 500-hour education project that's going to benefit them in the long run. Yet those same people would rather live in the future where they did have those skills.
In that sense, there is such a thing as intrinsic value, and its basis is shared human biology and universal needs. Asking what behaviors and choices ultimately provide for those needs can be objective, at least to a degree.