The point is that everything at scale as an impact that looks big when aggregated... if you don't actually look at the scale.

135 out of 1B isn't big at all, it just looks big because of the biases we have when interpreting big numbers. Not mentioning the fact that the aggregation isn't very relevant (it's not like 135 people will have their entire life wasted while the others are not annoyed at all).

If you're one of the 135 people's lives they've wasted... you might take it a bit more personally. :D

But that's his point: Facebook's emails are not wasting anybody's entire life. The 135 number is an aggregate.

Sure, and he's trying to downplay it.

They're wasting 135 people's entire lives worth of time. Every single day. :(