Disagree with many of these sentiments here. As a performance marketer, and someone who also was in the games industry:
FB Gaming market has flattened. FB has taken numerous methods to rely less on gaming revenue. FB revenues was 10% from game companies when the company went IPO. Much less now, not even mentioned.
Mobile is good at driving mobile installs at scale, limited competitors here. But as a general performance marketing channel, they do better at ecommerce and consumer focused businesses.
Most of FB advertising revenue is coming in from Brand marketing. Performance is steadily growing, but not as you suggest, the reason for this growth.
FB Gaming market has flattened. FB has taken numerous methods to rely less on gaming revenue. FB revenues was 10% from game companies when the company went IPO. Much less now, not even mentioned.
Mobile is good at driving mobile installs at scale, limited competitors here. But as a general performance marketing channel, they do better at ecommerce and consumer focused businesses.
Most of FB advertising revenue is coming in from Brand marketing. Performance is steadily growing, but not as you suggest, the reason for this growth.