True, I should have perhaps looked at cheaper options. Dynos were cheaper on most months, that example was the 'worst' month. The wildcard SSL certificate for subdomains was a bit expensive.
I really dig the idea behind the site. I am not a UX developer, but I am improving and the service would be invaluable. What can we do to help get the iteration back in place?
I assume the reason for not going with DO, Linode or AWS was you're not a devOps guy, which is understandable. We can help you with that.
Hey man if you sign up for Cloudflare you can get SSL for free. Plus a lot of other goodies. If you need help with setting up a Digital Ocean box with Phusion Passenger, Capistrano, Ruby, let me know.