It's all about lowering the stakes in social interaction. It's one of the reasons why Twitter became so popular yet people continue to be baffled by it. Facebook has utterly failed on this front IMO.
Most people realize that whatever they want to say to their friends is almost always unimportant and ultimately meaningless. This is how real life conversations work 99% of the time. When you post something to Facebook you're saying that whatever you have to say is important enough to put up on everybody's news feed and stay around forever. When you use Snapchat you're saying that whatever you have to say is worth a few seconds of your friends' time and then disappears forever.
It also plays against the slow realization by Millennials as they've grown up that everything they do on the Internet is permanent and they need to be careful about it. Snapchat let's you do whatever stupid shit you want as long as you trust the recipients to not save it and share it.
Thanks for that explanation, as it makes it much clearer to me why people would use it.
I think its a different mindset that says "I want everyone to see this" for what would otherwise be mundane things. I know I never have the urge to broadcast to my friends regular everyday stuff like sitting around or working, but a significant amount of people do. Not saying if that is good or bad, I think it's just different.
Most people realize that whatever they want to say to their friends is almost always unimportant and ultimately meaningless. This is how real life conversations work 99% of the time. When you post something to Facebook you're saying that whatever you have to say is important enough to put up on everybody's news feed and stay around forever. When you use Snapchat you're saying that whatever you have to say is worth a few seconds of your friends' time and then disappears forever.
It also plays against the slow realization by Millennials as they've grown up that everything they do on the Internet is permanent and they need to be careful about it. Snapchat let's you do whatever stupid shit you want as long as you trust the recipients to not save it and share it.