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But what is the reward of content creation?

This is actually one of the reasons I like it- it is deliberately counter to a lot of social media. There is no like button, no retweet count, no permanent record- just ephemeral little moments you share with friends, and occasionally they'll mention that they liked one of your snaps to you.

To me, it feels like social media in a way it can actually enhance our lives- it encourages you to share moments but once they are over, it's gone, and there are no statistics that you can use to obsess over whether you are fulfilling your social media potential.




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