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Is there a strong overlap between "people who don't know (or care) who DJ Khaled is" and "people who are unlikely ever to see any value in Snapchat"?



I've heard his name before, but no idea who he is. I also don't have anyone added that I don't know personally. I don't care if some celebrity is watering their plants or getting coffee, but when my friends post that, it's more enjoyable than I ever thought it would be.


I don't think you quite understand the power of DJ Khaled.




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